Branding the Beatitudes
Course: Graphic Design as Professional Practice
In Phase A, using posters as the jumping off point, the conceptual identity of the brand was developed. I decided to utilize common hand gestures and a play on words to communicate the Beatitude.
In Phase B, using the visual language created, I designed 6 social media posts and 2 environmental designs (e.g.: on a billboard & bus station) that were different yet related as a branded system. I intended for this brand to have a playful and illustrative feel, an eye-catching color palette, and catch-phrases that were simple yet memorable.