Abby

    Ng                                                                         

Logo Redesign: Thomas E. Lowe, Ltd.


Course: Graphic Design as Professional Practice
Phase A: 12 out of 48 preliminary sketches
Phase A: 12 out of 48 preliminary sketches
Phase B: Out of the 48, 3 logos were chosen. 12 variations made for each
Phase B: Out of the 48, 3 logos were chosen. 12 variations made for each
Phase C: 1 logo chosen, additional 12 variations
Final logo
Website header mockup
Book spine mockup
In this multi-phased project, I redesigned the logo for the book publishing company - Thomas E. Lowe, Ltd. In the first phase, I created 48 prelimenary thumbnail sketches using the points of inspiration and company background provided. In the second phase, three logos were chosen to be developed further, exploring both typographic and color variations. In the final phase, the strongest logo design was chosen and an additional 12 variations made. The final logo design was further refined and pitched to the client. 




©Abby Ng